Cashmap

The Strange Economics of My Starbucks Habit

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Finally, they fixed the lightbulb!

I reckon it has been quite a few years since the Starbucks Malioboro outlet fixed their lightbulb. Whenever I am in town, none of my friends like to invite me to have coffee at Starbucks. Most of them think itโ€™s expensive and not too interesting. I, on the other hand, think otherwise, especially this particular outlet that I have a certain affection for.

I visited all Starbucks outlets in town but only this one, despite being located in the heart of Jogja, is always empty. The visitors here are mainly tourists who do not stay long nor open their laptop to work from. Their second floor is always empty and has a proper and comfortable long chair that you can sit on for hours. If you ask me about the coffee, itโ€™s just as good, if not more consistent than its local competitors.

I had been a frequent visitor of this place and one time, they even knew me by name. They know that I treat their Starbucks outlet like my personal office.

I also have an open secret.

If I donโ€™t have money, Iโ€™d rather go to Starbucks.

The thing is, I never pay full price at Starbucks because it makes it more economically friendly for me. For instance, rather than paying full price at a regular coffee shop, in Starbucks through their app, I pay half and even not pay at all by utilizing my rewards. I reckon, not a lot of people have tried to redeem their rewards but I have no shame in doing so. Yet obviously, itโ€™s not all the time that I can do that but if I really donโ€™t have money and I need an office during my transit time, Iโ€™d go to Starbucks and pay half just to get the amenities that their establishment offers. Does it make sense for others? Maybe not. But last I checked my pyramid of needs looks like : Coffee - and everything else. Food is rather optional.

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And to be honest, I have a certain liking for that outlet. Itโ€™s like the โ€œofficeโ€ for me that enabled me to make money. The place has a certain vibe to it that I couldnโ€™t explain and I tried finding similar places elsewhere, itโ€™s just different. I was able to sit down for hours and have my coffee.

Back in the day, even the barista knew I wasnโ€™t the type of person whoโ€™d order one for hours. And fun fact, Starbucks is the only place where they donโ€™t shoo you away for staying in too long. So, thatโ€™s why it was more convenient for me to stay there and work from inside their outlet.

This time, I visited the place with a budget of $2 and utilizing the perks I had, I still got my favorite matcha and espresso fusion. I like the combination long before people were into matcha as today. Itโ€™s like the good amount of caffeine and L-theanine that helps me focus for a longer time than just coffee.

I think a coffee shop can have that affect on you though in recent years, people simply leave Starbucks for better options, I have my own reason to choose that exact same spot.

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๐˜Š๐˜ฆ๐˜ฎ๐˜บ (๐˜ฐ๐˜ณ ๐˜”๐˜ข๐˜ค) ๐˜ช๐˜ด ๐˜ข ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ฐ๐˜ถ๐˜ด ๐˜จ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ณ๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ต, ๐˜ค๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ฏ๐˜ฐ๐˜ช๐˜ด๐˜ด๐˜ฆ๐˜ถ๐˜ณ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ฏ ๐˜ข๐˜ฎ๐˜ฃ๐˜ช๐˜ท๐˜ฆ๐˜ณ๐˜ต ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ง๐˜ช๐˜ฏ๐˜ฅ๐˜ด ๐˜ฃ๐˜ข๐˜ญ๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ต๐˜ธ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ด๐˜ฐ๐˜ญ๐˜ช๐˜ต๐˜ถ๐˜ฅ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฐ๐˜ค๐˜ช๐˜ข๐˜ญ ๐˜ด๐˜ฑ๐˜ข๐˜ณ๐˜ฌ. ๐˜๐˜ฆ๐˜ณ ๐˜ฃ๐˜ญ๐˜ฐ๐˜จ ๐˜ช๐˜ด ๐˜ง๐˜ถ๐˜ฆ๐˜ญ๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข ๐˜ด๐˜ช๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฐ๐˜ฏ: ๐˜ธ๐˜ฉ๐˜บ ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ข๐˜บ ๐˜ช๐˜ต ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด? ๐˜ ๐˜ฐ๐˜ถ'๐˜ญ๐˜ญ ๐˜ฐ๐˜ง๐˜ต๐˜ฆ๐˜ฏ ๐˜ง๐˜ช๐˜ฏ๐˜ฅ ๐˜ฉ๐˜ฆ๐˜ณ ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ต๐˜ณ๐˜ข๐˜ท๐˜ฆ๐˜ญ, ๐˜จ๐˜ฆ๐˜ฐ๐˜จ๐˜ณ๐˜ข๐˜ฑ๐˜ฉ๐˜บ, ๐˜ค๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด, ๐˜ค๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ฆ, ๐˜ต๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ฅ๐˜ข๐˜บ ๐˜ฐ๐˜ฃ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ธ๐˜ข๐˜ญ๐˜ฌ ๐˜ฑ๐˜ข๐˜ด๐˜ต. ๐˜š๐˜ฉ๐˜ฆ ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ๐˜ด ๐˜ด๐˜ธ๐˜ช๐˜ฎ๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฆ๐˜น๐˜ฑ๐˜ญ๐˜ฐ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ฑ๐˜ญ๐˜ข๐˜ค๐˜ฆ๐˜ด. ๐˜๐˜ฐ๐˜ญ๐˜ญ๐˜ฐ๐˜ธ ๐˜ฉ๐˜ฆ๐˜ณ ๐˜ฐ๐˜ฏ ๐˜๐˜ช๐˜ท๐˜ฆ, ๐˜จ๐˜ณ๐˜ข๐˜ฃ ๐˜ข ๐˜ค๐˜ถ๐˜ฑ ๐˜ฐ๐˜ง ๐˜ค๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฆ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ ๐˜ข ๐˜ญ๐˜ช๐˜ต๐˜ต๐˜ญ๐˜ฆ ๐˜ฅ๐˜ช๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต๐˜ญ๐˜บ.
0E-8 CASHMAP
3 comments

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0E-8 CASHMAP

Thank you @steemflow, much appreciated.

0E-8 CASHMAP

I am always been curious with Starbucks and wants to try it even once. Sadly we still don't have them in our small town. But SB for me is like a luxury. I mรญght just try it once for experience coz as I see it its really expensive there. But, they also have reward system? That's actually cool ha. If you are a loyal customer, you can get more reward then.

0E-8 CASHMAP

Indeed! They have a reward system and an app that lets you redeem points and top-up as well. It's the only reason I am using it more than the others because their perks is pretty awesome.

0E-8 CASHMAP

Donโ€™t you need to go there many times to get that many points? Maybe most people donโ€™t have as many points as you ๐Ÿ˜

In Tokyo Starbucks is where 20-50 year olds with good jobs and some interest in foreign culture go. Itโ€™s more expensive than most of the local chains though there are 2-3 fancy Japanese brands for older people.

Many people go to local fancy brands too, including me sometimes but thatโ€™s for the coffee not atmosphere. I hate minimalism if it means uncomfortable chairs !

I prefer no customers and a big space hahaha support the struggling one or if itโ€™s a chain just enjoy my space

0E-8 CASHMAP

hahaha definitely. I think it's the case because I go there so often ๐Ÿคฃ

0E-8 CASHMAP